01
Field Entry · The Missed Call

The owner out on a job at 6pm. The call that hits voicemail. Michelle answers it.

She covers the calls you're already missing after hours. Gets the name, number, and job. Texts it straight to you. You take it from there.

We built Michelle for after hours: nights, weekends, the calls that come in when you've closed for the day and nobody's there to pick up. About a third of your inbound calls arrive outside normal hours. Right now, they're going to voicemail. Or to the next shop on the list.

We ran Michelle on our own front desk before we showed her to anyone.

No contract. Cancel any time. Setup takes about 10 minutes.

Call from your own phone and hear exactly what your after-hours callers get. About a minute. When you call, Michelle captures your name, number, email, and what you're looking for, and routes it to us, same as she would for your callers. That is the point. No per-minute billing.

AI-generated portrait of Michelle, a professional AI receptionist
1answers after hours
MichelleAI Receptionist

Field Note · Who She's For

Built for the trades that live on the phone.

If that missed call sounds familiar, this is who she's built for. Service businesses where the owner is on the job when the phone rings. HVAC, plumbing, electrical, landscaping, and the rest.

HVAC business owner on a service call
HVACOwner-operator
Plumbing business owner at a water heater
PlumbingOwner-operator
Electrician and business owner at a panel
ElectricalOwner-operator
Landscaping business owner with equipment
LandscapingOwner-operator

02
Field Entry · The Gap

Calls are coming in after you close. Most of them are going to voicemail.

About a third of calls to service businesses arrive outside normal hours: before 9am, after 5pm, or on weekends. That's a real portion of your inbound work disappearing before you know it happened. Each one that hits voicemail is a job your competitor picks up instead.

Most shops have someone on the phones during the day. That's not the gap. The gap is what happens after 5. Michelle covers that shift and that shift only, starting tonight.

Example: the after-hours math
Calls after 5pm (est. per week)8
Average job value$500
Close rate40%
Potential walking out / month (est.)$6,400

These are your numbers to fill in, not ours. One recovered job a week pays for two months of Michelle.

No contract. Cancel any time. Setup takes about 10 minutes.

Hire Michelle, $99/mo

03
Field Entry · How She Works

Four steps. Then it's in your hands.

Step 01

She answers

A call comes in after hours. Michelle picks up. She sounds professional, knows she's handling calls for your business, and captures what the caller needs.

Step 02

She captures the lead

Name, number, job type, urgency. Every caller's details are logged. Nothing is guessed, nothing is assumed. She asks until she has what you need to call back.

Step 03

She texts you a summary

You get a summary on your phone: who called, what they need, how urgent it is. Read it from wherever you are. No dashboard to log into.

Step 04

She tells the caller you'll follow up

Michelle lets the caller know you have their details and will get back to them. Then she stops. She does not book, schedule, or dispatch. You decide how to handle the job, based on the work involved. That's by design, not a limitation.


04
Field Entry · The Difference

Most AI answering services book and dispatch on their own. Michelle doesn't.

The category is full of tools that auto-book, auto-dispatch, and auto-write to your CRM without asking you first. Once they're running, they run. You find out after.

Michelle captures the job, texts it to you, and stops. She never books or schedules anything. You handle the job based on the work involved. That is the architecture, not a setting you can toggle off, and it is what makes her different from every other option in this space.

Approval-first, by design

She captures. She texts you. You handle it.

Call comes in. Michelle answers, gets the name, number, and job, and texts it straight to you. She tells the caller you will follow up. You take it from there, scheduled around the work involved. Your business, your call, every time.

One toggle stops her immediately. No admin panel, no support ticket, no waiting. You're always in control.


05
Field Entry · The Cost

Two ways to hire her. Both flat.

No per-minute billing. No overage charges. No contracts. You know exactly what you pay before the first call comes in. Most shops start with after-hours. That is the shift you are already losing.

We ran Michelle on our own front desk before we showed her to anyone.

No contract. Cancel any time. Setup takes about 10 minutes.

Option Monthly cost
Michelle · After-Hours
Nights, weekends, the calls you miss on a job
$99
Hire, $99/mo
Michelle · 24/7
Every call, all day, when you want her on the whole line
$159
Hire, $159/mo
Part-time human receptionist, days only (before benefits) $1,500 to $2,500

One recovered after-hours call a week pays for the whole month. The rest is found money.


06
Field Entry · What She Does Not Do

Straight about what she is and isn't.

We would rather you know the limits before you hire her than find them out later. That is the same standard we hold Michelle to.

Michelle does not
  • Book, schedule, or dispatch. She collects the job and texts it to you. The scheduling is yours, based on the work.
  • Commit money, quote a price, or speak for you. She takes the message and hands it off.
  • Pretend to be a human. She is AI, and she is transparent about that when asked.
  • Integrate natively with job-management software right now. She works over phone and text.
  • Replace your daytime receptionist. She covers the shift your person is not there for.

07
Field Entry · Common Questions

Questions most owners ask before they hire her.

How much does Michelle cost?

$99 a month for after-hours coverage, the shift you are already losing. Want her on every call, all day? That is $159 a month. Both flat: no per-minute billing, no overage charges, no setup fee, no contract. For comparison, a part-time receptionist runs $1,500 to $2,500 a month before benefits, and she is still not there after 5pm.

Does she book jobs or dispatch on her own?

No. She collects the caller's name, number, and the job, texts it straight to you, and tells the caller you will follow up. She does not book, schedule, or dispatch. You handle the scheduling based on the work involved. That is the architecture, not a toggle.

I already have a receptionist. Why would I need Michelle?

Your receptionist is great during the day. Michelle is there for the calls that come in when your person cannot be on two calls at once, or when the office is closed entirely: after 5pm, weekends, and nights. Your daytime team stays exactly where it is. Michelle covers a different shift.

Is Michelle an AI? Is a real person answering?

Michelle is an AI. We are straightforward about that. What makes most owners comfortable is how she works: she asks before she acts, and nothing happens without your OK. Every action she takes is something you have already said yes to. If you ever want a human from our side to contact you directly, just say the word.

Are there contracts or setup fees?

No contracts, no setup fees. $99 a month, cancel any time. Setup takes about 10 minutes once you connect your business line. One recovered after-hours call a week pays for the whole month.

What trades does she work for?

Michelle is built for service trades where the crew is on the job and calls get missed: HVAC, plumbing, electrical, marine, landscaping, and similar field-service businesses. If you are in one of those trades and calls go to voicemail after hours, she is built for you.

Will customers hang up when they hear an AI?

Some will. But the alternative is voicemail, and most callers in a missed-call situation hang up on voicemail even faster. A professional AI that captures the job and tells the caller you will follow up beats a voicemail box that never gets checked. The owners who use Michelle care more about not losing the job than about whether the caller knows it was AI.


08
Field Entry · The Hire

Stop sending calls to voicemail after 5pm.

Michelle covers the calls you're already missing. She answers, gets the name, number, and job, and texts it straight to you. She tells the caller you will follow up, then it is in your hands. $99 a month, flat. Cancel any time.

No contract. Cancel any time. Setup takes about 10 minutes.

Call from your own phone and hear what your after-hours callers get. No per-minute billing.